Most ideas come along when they’re not needed. The three inventors of codeME have been working for design agencies for years and, thus, dealing with communication on a daily basis. From the very beginning, the idea of communicating through individually designed icons has been fascinating but, as we all know, daily matters always take precedence.

Eventually, Mike Linefield (Design), Markus Biedermann (Marketing) and Stephan Kirchner (Public Relations) decided to move the idea forward and started this project where they contributed their respective experience.

Everybody has got something to tell about himself. And everybody has got something different. That’s the initial notion of codeME. It is a system of icons allowing everybody to express his personal features, his likings, or his hobbies.

Individual but not boring: 16 categories with 16 choices each add up to 256 different statements about oneself. Integrative to be recognized at once. Categories are depicted by pictographic icons following an inherent design pattern. Choices by numeral imageries recurrent in each category.